For over 40 years, ASL Marketing has been the nation’s premier provider of student marketing data, focused on the highly desirable 13-34 year old market. We started as a data list compiler back in 1972, offering postal mailing lists to our clients. Today, ASL Marketing continues to offer postal data as well as email, digital, social and mobile data to our clients across all industries. The direct marketing landscape has dramatically changed over the last 40 years and we’ve kept abreast of those changes to deliver the best-most responsive student marketing data.
Andy brings more than 30 years of data marketing experience to the overseeing of the direct marketing team at ASL Marketing. He has been instrumental in the growth of the company, working with fortune 500 companies, educational institutions and organizations who are dedicated to assisting the youth generation. Andy is involved with all aspects of the business unit’s initiatives, including sales, marketing, strategic alliances, and technology. Prior to his involvement with ASL Marketing, Andy held senior level positions at Alloy Media + Marketing, Experian, Merkle and American Student List. Andy graduated from Boston University as a prize-winning documentary filmmaker with a Bachelor of Science in Communication.
Executive Vice President
Steve is a seasoned, veteran Database Marketing specialist with more than 25 years’ experience in student and youth marketing. He is responsible for managing all sales functions within the Direct Marketing Group which consists of over 40 representatives nationally. Throughout his career he has developed and implemented successful campaigns across all industries. Steve has held management positions at Publishers Clearing House, MetroMail, American Student List and Elite Marketing Services. Steve is a graduate of Hofstra University with a BBA in Marketing.
Chief Financial Officer
Janice has spent over 25 years working in some of the largest advertising networks. She is passionate about helping organizations strengthen their business foundation by putting in place best practice financial systems, growing their client base and tightening their expenses to grow their bottom line. Janice has been a key member in setting up the operation's administrative, financial structure and HR systems at ASL Marketing. Managing the finance team, she is helping to focus and grow the organization’s annual revenue. Janice has held management and senior management positions at Young & Rubicam/The Media Edge, MPG/Havas Worldwide, The Concept Farm and Grey Healthcare. Janice graduated from Baruch College, City University of New York with a BBA in Accounting.
Since 1993, ASL Marketing has worked with the National Center for Missing & Exploited Children. We assist them in locating missing children by matching our database with information they provide regarding missing children. We are proud to say that we have assisted the NCMEC in recovering over 35 children. For more information on the NCMEC, their mission and how you can help, please visit their website:
ASL Marketing has been a proud member of the Direct Marketing Association since 1972. ASL Marketing adheres to the best business practices set forth by the DMA. We respect individuals' privacy and their right to receive marketing messages or to opt out. ASL Marketing has a team that diligently researches and cleans the data to minimize complaints and maximize deliverability. The DMA is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. For more information, please visit their website: