How is the data collected?
Our national database of 175 million high school students, college students, young adults and parents is collected from some of the following sources: proprietary survey distributed in high schools, educational websites, public record information and college directories.
What are the data segmentations?
Our data can be segmented in many ways to get you the most targeted and responsive audience. Some of our segmentations include: gender, DOB, city, state, zip code, county, ethnicity, graduation year, and GPA.
What are your data privacy practices?
All campaigns are reviewed for illicit content prior to the data being released. Great efforts are taken to ensure our database members can opt-out at any time and by several different methods. We are CAN SPAM compliant.
How often is the data cleaned?
The database is updated daily and cleansed monthly. Each month the data is passed through our hygiene process which includes CASS certification, LACS, DSF2, NCOA, address standardization, deceased suppression, prison suppression and underage suppression. Clean Data = Higher Response = Higher ROI.
How does our data work for digital campaigns?
Our un-modeled household level data is compiled directly from the source and is anonymized and turned into a digital cookie. Our records are then matched to connected devices and distributed to your audience segmentation on your preferred applications and platforms.
How is the data protected?
Our data is housed on our own secure servers. Data protection policies are enforced across our servers, networks and endpoints. IT compliance controls and management policies are proactively enforced to protect all sensitive information. Real time, offsite, replication ensures the highest level of data availability. When distributed, the data is sent through a secure file transfer protocol and optional data encryption is available.

High School Students:

Current high school students who are targetable by graduation year or age. Most commonly used selects include: GPA, graduation year, household income, ethnicity, college bound and more.

Millennials:

Individuals range from college students to young adults/professionals. This generational audience can be selectable by age, household income, geography and more.

College Bound Students:

High school juniors and seniors (and sometimes sophomores!) who have indicated an interest in postsecondary education. Reach this highly responsive audience by graduation year, ethnicity, head of household income, geography and more.

Generation Z:

The first true digital native generation. Link up with this target market two ways: directly (those who are 13-15) or via their parents. Reach households with a presence of children ages 2 through 19, selectable by birth date, household income, gender, ethnicity, geography and more.

College Students:

Current college students who are attending colleges and universities nationwide. Connect with this market by class year, field of study, home/school address, college attending, ethnicity and more.

Parents of High School Students:

Parents of high school students in the household. Unite with the parent by the student’s: GPA, graduation year, household income, ethnicity, college bound and more.

College Grads & Alumni:

This targeted list includes recent college graduates and older alumni. Market audience can be segmented by school last attended, household income, home ownership, graduation year and more.

Parents of College Students:

Parents of College Students who are attending colleges and universities nationwide. Connect with the parent by the student’s: class year, field of study, home/school address, college attending, ethnicity and more.

Multicultural Youth:

Multicultural millennials who are brand conscious and media savvy. This group is the most bilingual generation in U.S. history. Numerous backgrounds available include: Hispanic/Latino, African-American, Asian-American, Native-American and more.

Additional Segmentation:

These are our most popular targeted data segmentations, but we are not limited to these segments. We can help you reach the youth market for Back-to-School, Prom Season, High School Senior Portraits, Spring Break, Summer Internships/Jobs, Job Recruiting, High School or College Graduation and much more. Let us know how we can help you connect with the youth market.
For more information on how to reach the youth market through our digital, mobile or social products, please contact us at digital@aslmarketing.com.